Aaron Weiss' Guide to Tripling Event Attendance
Struggling to fill seats at your events? Generic invites just aren't cutting it anymore. Let's triple your next event attendance with insights from Aaron Weiss, the mind behind Procore’s community engagement strategies.
Actionable Insights to Implement Today
Secret for Skyrocketing RSVPs
Why settle for generic when you can personalize? Aaron Weiss advocates diving deep into your community's interests and needs. Craft personalized invitations that resonate. This not only increases RSVPs but also fosters deeper connections with your attendees. It's about understanding what makes each member tick and showing them why your event is a must-attend.
Engagement Beyond Events
Creating a community isn’t just about bringing people together for a single event; it’s about cultivating lasting engagement. Aaron stresses the importance of continuous engagement strategies that extend beyond event days. From interactive content sparking ongoing conversations to fostering meaningful relationships through consistent interactions, sustaining engagement keeps your community connected.
Target Smart, Not Loud
Influencers amplify your reach, but targeting the right ones is key. Aaron reveals a secret: smaller, targeted influencers can be your secret weapon. They often have more engaged audiences and feel more authentic—think less about follower count and more about building genuine connections.
Access the Complete Webinar Replay
Struggling to fill seats at your events? Generic invites just aren't cutting it anymore. Let's triple your next event attendance with insights from Aaron Weiss, the mind behind Procore’s community engagement strategies.
Actionable Insights to Implement Today
Secret for Skyrocketing RSVPs
Why settle for generic when you can personalize? Aaron Weiss advocates diving deep into your community's interests and needs. Craft personalized invitations that resonate. This not only increases RSVPs but also fosters deeper connections with your attendees. It's about understanding what makes each member tick and showing them why your event is a must-attend.
Engagement Beyond Events
Creating a community isn’t just about bringing people together for a single event; it’s about cultivating lasting engagement. Aaron stresses the importance of continuous engagement strategies that extend beyond event days. From interactive content sparking ongoing conversations to fostering meaningful relationships through consistent interactions, sustaining engagement keeps your community connected.
Target Smart, Not Loud
Influencers amplify your reach, but targeting the right ones is key. Aaron reveals a secret: smaller, targeted influencers can be your secret weapon. They often have more engaged audiences and feel more authentic—think less about follower count and more about building genuine connections.
Upcoming events
CMX Circuit Tour: Experience the CMX community IRL
This fall, CMX is bringing that experience to cities across the U.S. Whether you’re a longtime CMX member or brand new to the community, there’s a place for you on the Circuit.

CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
