CMX Masterclass - How to Integrate Community into Your GTM Strategy
Actionable Insights to Implement Today
Bringing Community and GTM Together
When it comes to bringing your community into your go-to-market strategy, it's all about balance. You want to make sure your community is delivering real value to both your members and your business. Start by understanding what your organization needs, and then think about how your community can support those goals. By creating programs that encourage member engagement and drive business outcomes, you can build a strong case for more resources and bigger budgets, leading to even better programs and happier members.
Making the Most of the SPACES Model
The SPACES model is a handy tool for figuring out where your community can add real value to your business. Whether it’s through support, product feedback, or engagement, each part of the model helps you focus on what matters most. When you zero in on acquisition, for example, you’re not just growing your community—you’re also building a network of loyal advocates who spread the word about your brand. This doesn’t just boost awareness; it helps you bring in leads that are already excited about what you do.
Leveraging Events for Lead Scoring and Engagement
Events are more than just gatherings—they’re a goldmine for engaging your community and driving new leads. By tying event data into your CRM, you can see who’s really interested and follow up in a way that feels personal, not pushy. This kind of thoughtful engagement helps you focus on the people who are most likely to benefit from what you offer. And remember, community building takes time. Keep nurturing those relationships, and you’ll see the payoff in stronger connections and better conversions down the road.
Access the Complete Webinar Replay
Actionable Insights to Implement Today
Bringing Community and GTM Together
When it comes to bringing your community into your go-to-market strategy, it's all about balance. You want to make sure your community is delivering real value to both your members and your business. Start by understanding what your organization needs, and then think about how your community can support those goals. By creating programs that encourage member engagement and drive business outcomes, you can build a strong case for more resources and bigger budgets, leading to even better programs and happier members.
Making the Most of the SPACES Model
The SPACES model is a handy tool for figuring out where your community can add real value to your business. Whether it’s through support, product feedback, or engagement, each part of the model helps you focus on what matters most. When you zero in on acquisition, for example, you’re not just growing your community—you’re also building a network of loyal advocates who spread the word about your brand. This doesn’t just boost awareness; it helps you bring in leads that are already excited about what you do.
Leveraging Events for Lead Scoring and Engagement
Events are more than just gatherings—they’re a goldmine for engaging your community and driving new leads. By tying event data into your CRM, you can see who’s really interested and follow up in a way that feels personal, not pushy. This kind of thoughtful engagement helps you focus on the people who are most likely to benefit from what you offer. And remember, community building takes time. Keep nurturing those relationships, and you’ll see the payoff in stronger connections and better conversions down the road.
Upcoming events
CMX Circuit Tour: Experience the CMX community IRL
This fall, CMX is bringing that experience to cities across the U.S. Whether you’re a longtime CMX member or brand new to the community, there’s a place for you on the Circuit.
CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
